If you feel like you have sensitive skin, you’re not alone. Around the world, 60% of women and 40% of men consider their skin to be sensitive and those numbers are only growing. It’s true that some people are born with skin sensitivities like eczema and rosacea. But for others, like our founder Natalie, inflammation can be linked to something else.
For Nat, the 12-step skincare routine she stuck to in her 20s that promised to deliver results was actually doing the opposite. Instead of improving her skin, the more active ingredients she used, the more unhappy her skin appeared.
Are your skin products causing sensitivity?
If you developed skin sensitivities later in life like Nat, you’ll probably be familiar with some common ways to care for it. Like avoiding fragrance or sulphates. You might even have invested in expensive serums or routines promising to soothe and improve.
But it could be the very products that you’re using that are causing your skin to react badly in the first place.
From the ‘skinfluencers’ we follow on social media to our bathroom cabinets full of products, we’re all guilty of believing that more really is more. Who could blame us? The beauty industry spends a lot of time and effort convincing us that the best approach is to put out fires. When really, preventing them in the first place is the kindest thing to do (for your skin and the planet).
Which is why we’re inviting you to join us in rethinking the way we care for skin with a less is more approach. Starting with 3 things every person should know about sensitive skin, sooner rather than later.
1. Skincare layering could be the cause
Turns out the 12-step routine we stuck to in our 20s wasn’t doing us any favours. But that doesn’t mean all actives are bad. Look for products with phyto-actives that soothe rather than irritate, like our best-selling oil. If you can't escape the lure of anti-ageing actives, just make sure you are not double dipping on the same active in multiple products, or mixing potentially irritating actives like Retinol and AHA's.
2. Treating the symptoms could feed the root cause
By the time a rash or blemish appears, your skin’s balance may already be off. Be proactive in your health by taking a 360 approach. From caring for your mental health to adopting a balanced diet to choosing skincare that encourages a healthy skin microbiome. Together, these actions will get at the root of healthy skin, rather than reacting to surface level irritations.
3. Less really is more
Sure, #shelfies are fun, but the products on them aren’t doing your skin or your wallet any favours. Declutter your bathroom by ditching what you don’t need. Not sure where to start? Unlike typical bottled face cleansers, our Cleanse Bar is made without plastic, preservatives, allergens or added water. Which means it can be made with only the most essential skin-loving ingredients that save your face (and the planet) from any more drama.
