If you feel like you have sensitive skin, you’re not alone. Studies show that around 60% of women and 40% of men experience skin sensitivity and those numbers are only growing.
Some people are born with conditions like eczema or rosacea, but for others like our founder Natalie, inflammation can be linked to something else entirely.
In her 20s, Nat followed a 12-step skincare routine filled with high-strength actives, chasing the promise of flawless skin. But instead of improving her complexion, it left her skin red, reactive, and deeply unhappy.
Are Your Skincare Products Causing Sensitivity?
If you developed skin sensitivities later in life, you may already know the basics, avoiding fragrance, sulphates, and harsh scrubs. You might have invested in expensive serums or routines marketed as soothing and barrier-repairing.
But here’s the truth: the very products you rely on could be causing your skin to react.
We live in a beauty culture where more is often marketed as better from endless “must-have” product launches to #shelfies overflowing with bottles. The problem? Constantly switching products and layering multiple actives can overwhelm your skin barrier, leading to redness, breakouts, and long-term sensitivity.
Instead of putting out fires, the kindest approach for both your skin and the planet is to prevent them in the first place. That’s why we’re inviting you to rethink your routine with a less is more skincare philosophy, starting with three essentials every sensitive skin owner should know.
1. Skincare Layering Could Be the Cause
The 12-step routine we swore by in our 20s? It often did more harm than good. But this doesn’t mean all actives are bad it’s about using the right ones, in the right way.
For sensitive skin, look for gentle phyto-actives that soothe rather than irritate, such as those found in our Barrier Restore Nutrient Oil. If you love anti-ageing actives like retinol or AHAs, make sure you’re not doubling up on the same ingredient in multiple products, or mixing combinations known to cause irritation.
2. Treating the Symptoms Could Feed the Root Cause
By the time a rash, dryness, or blemish appears, your skin’s balance has already been disrupted. Instead of reacting to the symptoms, take a 360-degree approach to skin health.
This means:
- Supporting your mental health
- Eating a balanced, nutrient-rich diet
- Choosing skin care products for sensitive skin that supports a healthy skin microbiome
Your microbiome is your skin’s first line of defence. Products that contain prebiotics and postbiotics like those in our Skin Reset System can strengthen your barrier and prevent future flare-ups.
3. Less Really Is More
While a shelf full of pretty bottles might look great in a #shelfie, overloading your skin isn’t doing your complexion or your wallet any favours.
Declutter your routine and focus on essential skincare products that nourish without overcomplicating things. For example, our Calming Balance Cleanse Bar is free from plastic, preservatives, allergens, and added water. It contains only skin-loving ingredients for sensitive skin, meaning it cleans without stripping your barrier or causing unnecessary drama.
Skincare for Sensitive Skin Should Be Simple
If your skin is reactive, the most transformative thing you can do isn’t adding more, it’s choosing fewer, better products. Look for ingredients for sensitive skin like colloidal oatmeal, centella asiatica, green tea, aloe vera, and turmeric, combined with microbiome-supporting actives.
A simplified routine can:
- Strengthen your skin barrier
- Reduce redness and flare-ups
- Support long-term skin health
Sensitive skin deserves a gentler, more thoughtful approach and that starts with less, not more.
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