Sustainability
Caring for the planet should not come at the expense of your health, however that can often be the case when you have sensitive skin. Many sustainable products are laden with irritants and fragrance, often from natural sources, that can cause an inflammatory response in people with sensitive skin.
Knowing this challenge firsthand, we incorporated sustainability and transparency as core principles from day one of our development, not as an afterthought. We still have a long-way to go, but we are so proud of what we have been able to achieve already.
Our true commitment is to help people use less. Multi-use products, in larger formats that can be used all over, everywhere on all people. Also, as skin becomes healthier and more resilient, we naturally need to consume less. Skin minimalism is the future of sustainability.
Rebuild Healthy Skin Using Less
By helping people achieve healthy and resilient skin and retraining our bodies to look after themselves, we can all become less reliant on products to look and feel great. We aim to restore skin to a more natural state where it can do what it is supposed to do. This simple notion of skin minimalism is a core principle of our sustainability philosophy.
Large Format, Multi-Purpose Products
We create multi-functional skincare products that are thoughtfully formulated to suit even the most sensitive skin, while still being beneficial and effective for all skin types.
To further support both our customers and the environment, we offer our products in large-format packaging. This approach is more cost-effective and efficient, allowing customers to get more value while also reducing packaging waste. Fewer refills mean fewer resources used, fewer emissions from transport, and less packaging ending up in landfill.
Rigorous Ingredient Selection
Our gentle formulations are crafted with the health of both your skin and the planet in mind. We believe that skincare should nurture not disrupt which is why every product we create is free from harmful toxins that can compromise your wellbeing or the environment.
We strictly avoid ingredients like Oxybenzone, Parabens, Triclosan, Fragrance, Sulfates, and Microplastics all of which are known to either harm the skin, interfere with hormones, or pollute our waterways. By eliminating these, we reduce the risk of irritation, inflammation, and long-term damage, while also protecting marine ecosystems and reducing our environmental footprint.
We take things a step further by formulating without:
Harsh preservatives that can disrupt the delicate balance of your skin microbiome.
Conventional soaps and strong surfactants that strip away natural oils and weaken your skin barrier.
Antibacterial agents that interfere with the healthy bacteria your skin needs to thrive.
Essential oils, which are common triggers for irritation and allergic reactions in sensitive skin.
Sulfates and gritty exfoliants, which can cause microtears and barrier damage.
Potent acids and drying alcohols, which may lead to redness, flaking, and long-term sensitivity.
Synthetic fragrances, a leading cause of contact dermatitis and sensitivity flare-ups.
Mineral oils, which can clog pores and leave skin feeling heavy or greasy.
By removing these potentially harmful ingredients, we ensure our products are safe, effective, and truly kind to your skin and to the environment.
Primary Packaging
Over 90% of our packaging is made from glass, a material that’s not only durable and beautiful but also endlessly recyclable without losing purity or quality. By choosing glass over plastic, we significantly reduce our reliance on fossil fuel-based materials and help minimise waste going to landfill.
Our consumer boxes are made using only certified FSC (Forest Stewardship Council) cardboard, which ensures the paper is sourced from responsibly managed forests that prioritise ecological and social responsibility. We print using soy-based inks, a safer and more sustainable alternative to petroleum-based inks, which are biodegradable and emit fewer volatile organic compounds (VOCs).
Together, these choices make our packaging fully recyclable, lower in environmental impact, and aligned with our commitment to creating a more sustainable and circular beauty industry without compromising on quality or aesthetic.
Total Packaging
Plastic makes up less than 7% of our total packaging and we use resins free of BPA, BFA + Phthalate.
X NO BPA
X NO BFA
X NO Phthalate
Shipping Packaging
Our shipping packaging and mailers are thoughtfully designed with sustainability in mind.
We use a combination of recycled materials and FSC-certified cardboard, ensuring the paper we use comes from responsibly managed forests that provide environmental, social, and economic benefits. To further reduce our environmental impact, we print using non-toxic, environmentally safe inks that are free from harsh chemicals. This means our packaging isn’t just beautiful it’s better for the planet, too. Every detail, from box to label, is part of our commitment to conscious, low-impact beauty.
Zero Waste Products
We are incredibly proud that both our Solid Cleanse Bar and Cleanse Bar Holder are completely plastic-free and 100% waste-free. Designed with sustainability at their core, they eliminate the need for traditional plastic packaging and reduce landfill waste. By choosing solid, waterless formulas and durable, reusable accessories, we’re helping to cut down on single-use plastics and minimise carbon emissions linked to production and transport. It's a simple yet powerful switch from traditional bottled cleansers.